Analysis from Museum Gallery & Retail Visits Vancouver
Ian Tan Art Gallery
The first thing I noticed when I entered the Bau Xi gallery was the groupings of the paintings. The paintings were all put together by color moods (warm tones & cool ) layout and style. I also noticed the use of balance when the artists would pair a basic layout with an intricate detail. From this gallery I left with the feeling movement and consistency in an organic nature was crucial to the galleries current theme. The distinctive themes I noticed throughout the galleries allowed me to apply similar themes to clothing lines. It has helped to give me another starting point or viewpoint when I am beginning to design a line.
I thoroughly enjoyed looking through 18 Karat as an analyst and an individual. I found that the modern and organic nature of the store was a theme that strongly spoke to me. The entire store maintained an abstract, warm feeling that was exceptionally naturalistic. All of the complementary themes worked together to create a meaningful, relaxed mood. My browse through 18 Karat made me feel like I had to get to know the 18 Karat customer, because this may possibly be the customer that I one day hope to design for.
At the Winsor gallery I learned two things. The first being that you cannot judge a book by it’s cover. I found the top floor of the Windor Gallery very unimpressive, with nothing worthwhile to report. However on the bottom floor I was taken back by the perspective work by Patrick Hues. The seemingly hidden, original use of perspective allowed a very long lasting sense of fascination. This gallery reminded me of the importance of the shock factor, and product placement when it comes to strong and weaker pieces.
At bedo there was a very relaxed,natural atmosphere. With a main TM focus of women, at first I thought that the layout of sticking mens clothing in the back was odd. I motioned that men would probably not wander into a womens store to find clothing in the far back corner. However lindie suggested that perhaps this clothing arrangement was targeted towards women shopping for their men. Again the value of knowing your customer is reaffirmed. I also noticed particular groupings within the bedo store. Specifically similarities are grouped by occasion, styles and finally color. Neutrals were often paired on either side of a color, I’m sure this product placement is to attract the viewers eye to the color without being overwhelmed. It also creates easy coordination of pieces.
Pottery Barn Kids
I think what struck me most with pottery barn is the fact that the assumption, the staples and the everyday do sell. The store was obviously divided by pink for girls, blue for boys with careful and discreet color diversity placed in the way of trims, additions, notions and add ons. Everything had a very soft hue, which allowed for a very welcoming soft atmosphere perfect for stressed mothers and distracted infants. I think this store has taught me something about bread and butter pieces, that it pays off to have them and that a lot of consumers want to stay within their comfort zone. It only makes sense to also supply for this market.
Jack & Jill, Ashia Mode & Tique
These three stores for me spoke of similar themes, groupings and direction when it came to their store layout. Although I wouldn’t specifically brand these stores as coordinated stores they do have coordinated pieces within the lines where tactics can be picked up from. With women, and the average shopper it is clear that a subtle coordination is more desirable than an obvious one. The comfort zone factor is also apparent here when colors are only paired with neutrals, or their coordinated shirt. Similar fabrics are also often grouped together. Generally in layout it is spaced out, prestigious and modern which imitates the subtle use of color and pop within the stores. Once again knowing your market thoroughly is clear, as the wrong market would be turned off by the relaxed open layout.
Kurbatoff Art Gallery & Equinox
Within the kurbatoff gallery precision of craft is shown, and this proven impeccable quality is backed up by the number of paintings that are sold. I find again that the paintings and groupings tell a story of scene (nature, city life) medium (paint? Pastel? Other?) and pieces that are more background to others with pops of color. From my visits to the art gallery one thing stands clear, when I am lost on layout look to abstract for inspiration. A good abstract presents an unusual layout that gives an individual a certain perspective and mood, similarily I need to make my storyboards work in this way. With the Equinox gallery there was not much to report other than I found myself thoroughly unimpressed, the gallery had a distinct odor of cheese and had been essential stripped of all it’s paintings (either that or they were all sold).
Escada like Ashia Mode & Tique showed a mixture of neutrals with colors, light pastels with light neutrals, darker, bolder tones with stronger, richer neutrals. Again garments were displayed by style/occasion and matching. It seems that almost all retail stores (Especially within distinct markets) follow very similar if not the exact same format. I wonder if this format works efficiently for the clients and is perfected, or if it is under developed and every retailer is making the same boring mistake. Either way I’ve found exceptionally few stores that wow me, and have attracted me on a consistent basis.
White Room at The Bay
This was my absolute favourite stop, I hadn’t been to the white room yet and I coudln’t help but become ecstatic as an individual, a designer and (I’m sorry S) a shopper (I didn’t buy!) Co-ordination couldn’t of become clearer to me without the help of the White Room at the Bay, what I thought I fully understood was staring me flat in the face the second I looked at each of the collections. What I took from the bay that I can apply to my future is the fact that coordination can be beautiful, it doesn’t strip you of options and it just makes sense!